Blog series

So What?

One Data 360 concept at a time, and the question everyone is thinking but nobody asks out loud: why does it matter? What changes because of it, what goes wrong when teams miss it, and the question to ask your own team.

• October 3, 2026 Zero Copy Isn't Zero Cost. So What? Zero copy in Data 360 skips the copy, not the bill. You pay every time the data is read, and the data lake sends its own invoice. Here's how to tell when it's the cheap option and when it isn't.
• September 28, 2026 Data 360 Doesn't Build a Golden Record. So What? Identity resolution in Data 360 links records instead of merging them. That sounds like a technicality. It changes how you design, what you promise the business, and where your send-time surprises come from.

Many of these pair with an interactive tool. See the Data 360 tools →