Blog
Notes from the work.
Building in public, things I'm learning, and the occasional tangent. No schedule, no theme — just what's on my mind.
- Aug 2025 Planning for Identity Resolution in Salesforce Data Cloud Before you touch a single matching rule in Data Cloud, two preparation steps will save you time, credits, and frustration. Tech
- Aug 2025 Identity Resolution in Salesforce Data Cloud: The Keychain Behind the Unified Profile Most people understand why identity resolution matters. Fewer understand how it actually works — and why the keychain model beats the Golden Record. Tech
- Apr 2025 Beyond the Checklist: Why Data Cloud Is About Outcomes, Not Just Features Good implementations deliver all the features. Great implementations drive outcomes. The difference is everything. Tech
- Jan 2025 What Consultants Can Learn from Nonprofits About Doing More with Less Nonprofits don't have the luxury of inefficiency — and that constraint makes them better at the things that actually matter. Building
- Jan 2025 The AI Disruption and the Human Element AI is as transformative as the internet was. The differentiator won't be the technology itself — it'll be what humans do with it. Tech
- Dec 2024 The Dichotomy of Artificial Intelligence AI amplifies whatever foundation it's built on. Good data gets more powerful. Bad data becomes a bigger liability. The question is whether you're ready. Tech
- Dec 2024 Immediate Action Drill: Preparing Your Salesforce Data for the Future Platforms like Data Cloud and Agentforce demand a clean foundation. Four steps to start building it now. Tech
- Dec 2024 Thriving in Consulting: Success Without Burnout Long-term success in consulting isn't about working more — it's about owning your time, protecting your energy, and knowing what actually matters. Building
- Dec 2024 From Salesforce Client to Practice Lead: My Journey and Lessons Learned (Part 4) Why I left Salesforce, what it means to build something from the ground up, and the lessons that carried over from every role before this one. Building
- Dec 2024 From Salesforce Client to Practice Lead: My Journey and Lessons Learned (Part 3) Joining Salesforce Professional Services and what it taught me about preparation, relationships, and working with a product that never stops evolving. Building
- Dec 2024 From Salesforce Client to Practice Lead: My Journey and Lessons Learned (Part 2) My first year in the Salesforce partner ecosystem — what remote consulting actually demands, and the habits that made the difference. Building
- Dec 2024 From Salesforce Client to Practice Lead: My Journey and Lessons Learned (Part 1) How a book about Navy SEALs, a specialty insurance company, and a relational database changed the direction of my career. Building