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Notes from the work.

• Aug 2025 Planning for Identity Resolution in Salesforce Data Cloud Before you touch a single matching rule in Data Cloud, two preparation steps will save you time, credits, and frustration. Salesforce
• Aug 2025 Identity Resolution in Salesforce Data Cloud: The Keychain Behind the Unified Profile Most people understand why identity resolution matters. Fewer understand how it actually works — and why the keychain model beats the Golden Record. Salesforce
• Apr 2025 Beyond the Checklist: Why Data Cloud Is About Outcomes, Not Just Features Good implementations deliver all the features. Great implementations drive outcomes. The difference is everything. Salesforce
• Dec 2024 Immediate Action Drill: Preparing Your Salesforce Data for the Future Platforms like Data Cloud and Agentforce demand a clean foundation. Four steps to start building it now. Salesforce